Best Non-Basmati Rice Variety for Export Business

March 27, 2023
Blog Main Image

Rice is one of the most important staple foods in India. Rice is one of the largest export commodities in India. In fact, India has been exporting rice all over the world. No wonder that it ranks among the top 10 exporters by volume of exported rice (India Exports have grown an impressive 80% in the last 5 years). The Indian rice industry is a huge contributor to the nation’s economy. Reports show that rice industry has contributed to more than 19% of total agricultural exports during the year 2021- 2022. This makes it one of the most important and profitable industries in the country. This is the major reason why the number of rice exporters in India is growing.
There are many unique rice varieties grown in India. These varieties have been developed over centuries by the various states and regions of India. Indian agricultural research centers have contributed significant changes in rice varieties and techniques to improve crop yield. But what do you know about non-basmati rice varieties? If you’re curious then read on.


1. Sona Masoori Rice

Sona Masoori is one of the most popular basmati varieties in India. It is grown in the states of Andhra Pradesh, Telangana, and Karnataka. This rice variety is also exported to countries like Australia, Canada, and Europe, among others.
The rice has an aroma that can make anyone drool when cooked or steamed. The grains are small and tender which makes them ideal for making foods like pongal and idli. The rice is also used to prepare delicacies like sweet pongal, pulao, and more.
Both Par-boiled and raw rice is available in the market. The par-boiled rice is made by soaking the rice and then half-boiled with the husk and further by drying. The raw rice is produced by drying the paddy for about 10-11% of the volume.
The nutrient value of this rice makes it a favourite among rice consumers. Most rice exporters in India choose this variety for its export quality and demand.


2. Matta Rice

Matta Rice is famous among Keralites. It is an indigenous variety of Palakkad and some districts of Karnataka state. It is also known as Palakkadan Matta or Kaje Rice(Karnataka). The coarseness and health benefits of Matta rice make it a favourite among rice lovers. The earthy flavour of this rice is praised by all. It is even famous in Sri Lanka and is used for preparing idlis, appams, and plain rice. The distinctive characteristic of this rice variety is its yellowish-pink colour upon cooking and the reddish outer layer. Matta rice requires extra cooking time and water compared to other white rice.
Upon cooking the rice has a unique aroma and flavour. The rice pairs well with vegetarian curries as well as non-vegetarian gravy. It gives a sense of fullness to the consumer. The health benefits of Matta rice is another reason for its popularity. It contains fibre, Vitamins, Magnesium and calcium apart from its starch content.


3. Ponni Rice

Ponni rice is a variety of rice grown in South India, mostly in the coastal states of Andhra Pradesh and Tamil Nadu. Over the years, it has become one of India’s most exported and traded commodities. Its grain is medium and slender with a slightly sweet flavour, making it ideal for a variety of dishes.
This type of rice is known for its durability as well as its versatility, meaning that it can be cooked in a variety of ways, from fried to boiled to sautéed. It can also be served as part of many different kinds of dishes including curries, stir-fries, salads, stews and soups.
Ponni rice has many positive health benefits including aiding digestion, improving skin health, keeping blood sugar in check and reducing cholesterol levels. As a result of its increasing popularity, the demand for Ponni rice is continuing to grow both domestically within India and abroad. For the same reason, Jesvil caters to the needs of global consumers and exports the best quality Ponni rice. We export both Ponni boiled rice and Ponni raw rice.


4. Idli Rice

Idli is the favourite breakfast of many South Indians. The dish is especially famous in Kerala, Tamil nadu and Karnataka regions. The rice variety used for this is called Idli rice. It is the best rice to make soft and palatable dishes like Idly, paniyaram, puttu, dosa and appam.
The grain is short and brazen kernel with a white belly. This rice loses its stiffness and softens to the point that it can be ground when water is added.Also, when compared to other varieties of rice, this variety’s flavour and aroma are superior.


In addition to these varieties, India also exports broken rice, IR 64 raw and parboiled rice, IR8 rice, and PR11 raw rice. These types of rice are preferred for export because of their exceptional quality, texture, aroma, and shell longevity. Jesvil, is a leading export company in India. The demand for our non-basmati rice is enormous and it is exported worldwide. We export a wide selection of basmati and non-basmati rice as the best rice exporter in India. All of our rice is purchased from farmers directly and organically. To ensure the quality of the rice grain, we process it using the most recent technologies. Timely safety and quality checks ensure the goodness of the products exported. To know more about our business and the agro products that are exported by us, visit our website www.jesvil.co.in